Mastercard Strive: How I Built My Biz: Nicky Morong

Profit vs. Value: Discover why you can't optimize for both, and how to choose the strategy that aligns with your financial goals.
Are you optimizing your business for the wrong goal? Most entrepreneurs don't realize they're making a critical strategic mistake that's costing them thousands in potential wealth.
Join Hello Alice and Mastercard Strive for an exclusive virtual fireside chat with Nicky Morong, Founder of Peterkin Financial, who retired her husband at 37 and built a thriving financial advisory practice by making one pivotal business decision: optimizing for profit rather than sale value.
In this 30-minute power session, Nicky will reveal why you can't successfully pursue both maximum profit and maximum sale value simultaneously – and how choosing the right path can transform your financial future starting today.
What You'll Gain:
✨Clear understanding of the fundamental differences between profit optimization vs. building for sale
✨Practical strategies to immediately increase your business cash flow
✨Expert insights on building wealth outside your business through strategic profit allocation
✨A decision-making framework to align your daily business activities with your long-term financial goals
✨Real-world examples from Nicky's personal entrepreneurial journey
About the Speaker:
Nicky Morong is a CERTIFIED FINANCIAL PLANNER™, author, and entrepreneur who founded Peterkin Financial over a decade ago. After losing her father at a young age, she developed a unique philosophy around financial planning that emphasizes balancing present enjoyment with long-term wealth building.
Her expertise has led to significant personal achievements, including retiring her husband at age 37 and relocating her family to Southern California.