Establish Brand Guidelines

Brand guidelines keep the look and feel of your business consistent. This milestone will help you define a color palette, choose a font hierarchy, create a logo, and set rules for their use so that you and your collaborators can get to work.

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Program details
    Choose a Color Palette

    This guide helps you choose a distinctive color palette that communicates your brand identity to your target market.

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    Choose Fonts For Your Brand

    Your brand fonts help tell customers who you are and what you’re all about. This guide teaches you how to choose accessible fonts and build a font hierarchy that aligns with your brand identity.

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    Design a Logo

    Your logo is the face of your brand. Learn how to design a logo that represents your business and engages your audience at first sight.

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    Build Brand Guidelines

    Once you have a grasp on your brand elements, how do you make sure your team and partners use them in a consistent way? This guide helps you develop guidelines that provide clear instructions so everyone and everything stays on-brand.

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